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Exploring the Gap: Why Trade-In Values Are Lower Than Retail Prices

Written By

CarOracle Experts

Published

May 25, 2023

White Chevrolet Suburban
White Chevrolet Suburban
White Chevrolet Suburban
White Chevrolet Suburban

Discover why trade-in values are lower than retail prices. CarOracle provides insights to bridge the gap in the automotive industry.

At a Glance

Understanding the process dealerships go through when pricing their used vehicles can help you better navigate your next car buying experience. It's more than just a profit margin; factors such as acquisition costs, reconditioning expenses, and dealership overheads all play a role.

The Costs of Acquiring a Vehicle

The Costs of Acquiring a Vehicle

Dealerships often acquire used vehicles through trade-ins or auctions. The price they pay, whether buying from an individual or at auction, forms the base of the vehicle's retail price.

Reconditioning and Vehicle Preparation

Dealerships want to present the most appealing vehicle possible, which often requires some reconditioning. This process may include minor cosmetic fixes, maintenance checks, and occasionally, more significant repairs or replacements such as tires or brakes. These costs add up and are factored into the retail price.

Overhead Expenses and Risk Factors

Dealerships also have overhead expenses such as rent, wages, utilities, and even the interest paid on loans used to finance their vehicle inventory. Furthermore, the inherent risk of holding onto a depreciating asset that costs money just by sitting there further necessitates a buffer in the retail price.

The Reality of Trade-in Values and Retail Prices

The values offered by Kelley Blue Book and other similar resources for trade-ins are based on expected transaction prices at wholesale auctions, while retail values are based on what consumers are willing to pay. This gap can vary due to factors such as seasonality and supply and demand dynamics.

Conclusion

Knowing how used car pricing works is a helpful tool for any potential car buyer. As you navigate your next car buying journey, remember that the dealership's retail price covers more than just the vehicle itself—it's a reflection of all the costs that go into making that car ready and available for you to drive off the lot. With this understanding, you're better equipped to engage in productive negotiations, setting you up for a successful car buying experience.

Vehicle Valuation & Pricing FAQs

How can I determine if a used car is priced fairly?

To determine whether a used car is priced fairly, start by using vehicle valuation tools like Kelley Blue Book, Edmunds, or Black Book to find the average price range for the specific make, model, year, mileage, and condition of the car you're interested in. Compare the dealer's price with these figures. Next, examine the vehicle's history report for any factors that could affect its value, such as an accident history or extensive repairs. Consider the car's maintenance and service records, if available. Regular maintenance and timely repairs can enhance a vehicle's value. However, always have a trusted mechanic inspect the vehicle to uncover any potential issues that might not be visible or disclosed.

How can I determine if a used car is priced fairly?

To determine whether a used car is priced fairly, start by using vehicle valuation tools like Kelley Blue Book, Edmunds, or Black Book to find the average price range for the specific make, model, year, mileage, and condition of the car you're interested in. Compare the dealer's price with these figures. Next, examine the vehicle's history report for any factors that could affect its value, such as an accident history or extensive repairs. Consider the car's maintenance and service records, if available. Regular maintenance and timely repairs can enhance a vehicle's value. However, always have a trusted mechanic inspect the vehicle to uncover any potential issues that might not be visible or disclosed.

How can I determine if a used car is priced fairly?

To determine whether a used car is priced fairly, start by using vehicle valuation tools like Kelley Blue Book, Edmunds, or Black Book to find the average price range for the specific make, model, year, mileage, and condition of the car you're interested in. Compare the dealer's price with these figures. Next, examine the vehicle's history report for any factors that could affect its value, such as an accident history or extensive repairs. Consider the car's maintenance and service records, if available. Regular maintenance and timely repairs can enhance a vehicle's value. However, always have a trusted mechanic inspect the vehicle to uncover any potential issues that might not be visible or disclosed.

What is Manheim's MMR and how does it feed into Kelley Blue Book, Black Book, and others?

Manheim Market Report (MMR) is a pricing tool used by dealers that provides data on wholesale used vehicle prices, and it's largely based on Manheim auction transactions. These figures are an important input for other vehicle valuation services like Kelley Blue Book and Black Book. The MMR provides a snapshot of what similar vehicles are selling for at wholesale auctions, helping these services understand current market trends and adjust their pricing models accordingly.

For a more in-depth review, please read the article What are Kelley Blue Book Values?


What is Manheim's MMR and how does it feed into Kelley Blue Book, Black Book, and others?

Manheim Market Report (MMR) is a pricing tool used by dealers that provides data on wholesale used vehicle prices, and it's largely based on Manheim auction transactions. These figures are an important input for other vehicle valuation services like Kelley Blue Book and Black Book. The MMR provides a snapshot of what similar vehicles are selling for at wholesale auctions, helping these services understand current market trends and adjust their pricing models accordingly.

For a more in-depth review, please read the article What are Kelley Blue Book Values?


What is Manheim's MMR and how does it feed into Kelley Blue Book, Black Book, and others?

Manheim Market Report (MMR) is a pricing tool used by dealers that provides data on wholesale used vehicle prices, and it's largely based on Manheim auction transactions. These figures are an important input for other vehicle valuation services like Kelley Blue Book and Black Book. The MMR provides a snapshot of what similar vehicles are selling for at wholesale auctions, helping these services understand current market trends and adjust their pricing models accordingly.

For a more in-depth review, please read the article What are Kelley Blue Book Values?


What is Kelley Blue Book's Fair Purchase Price and what is it based on?

Kelley Blue Book's Fair Purchase Price is an indicator of what other buyers in your area have been paying for a similar vehicle. It's derived from millions of real-world transactions and adjusted regularly as market conditions change. This includes both dealership and private party sales. Keep in mind that the Fair Purchase Price is a range, not a single number, and your actual price may vary depending on factors like color, options, dealer incentives, and local demand.

For a more in-depth review, please read the article What are Kelley Blue Book Values?


What is Kelley Blue Book's Fair Purchase Price and what is it based on?

Kelley Blue Book's Fair Purchase Price is an indicator of what other buyers in your area have been paying for a similar vehicle. It's derived from millions of real-world transactions and adjusted regularly as market conditions change. This includes both dealership and private party sales. Keep in mind that the Fair Purchase Price is a range, not a single number, and your actual price may vary depending on factors like color, options, dealer incentives, and local demand.

For a more in-depth review, please read the article What are Kelley Blue Book Values?


What is Kelley Blue Book's Fair Purchase Price and what is it based on?

Kelley Blue Book's Fair Purchase Price is an indicator of what other buyers in your area have been paying for a similar vehicle. It's derived from millions of real-world transactions and adjusted regularly as market conditions change. This includes both dealership and private party sales. Keep in mind that the Fair Purchase Price is a range, not a single number, and your actual price may vary depending on factors like color, options, dealer incentives, and local demand.

For a more in-depth review, please read the article What are Kelley Blue Book Values?


How do dealers price their used cars?

Dealers price their used cars based on various factors. These include the car's condition, mileage, the demand in the local market, and the wholesale price they paid for it, influenced by vehicle auction data. Dealers also factor in their reconditioning costs, marketing expenses, overheads, and a target profit margin. They also consider their inventory turnover. If a vehicle has been sitting for more than 30 days, they're more likely to lower the selling price. Dealers often use tools like vAuto, a sister company of Kelley Blue Book and AutoTrader, to understand vehicle pricing in their market. vAuto leverages used car vehicle listings to assess the market, which reflect retail prices, or prices being offered to and paid by consumers.

How do dealers price their used cars?

Dealers price their used cars based on various factors. These include the car's condition, mileage, the demand in the local market, and the wholesale price they paid for it, influenced by vehicle auction data. Dealers also factor in their reconditioning costs, marketing expenses, overheads, and a target profit margin. They also consider their inventory turnover. If a vehicle has been sitting for more than 30 days, they're more likely to lower the selling price. Dealers often use tools like vAuto, a sister company of Kelley Blue Book and AutoTrader, to understand vehicle pricing in their market. vAuto leverages used car vehicle listings to assess the market, which reflect retail prices, or prices being offered to and paid by consumers.

How do dealers price their used cars?

Dealers price their used cars based on various factors. These include the car's condition, mileage, the demand in the local market, and the wholesale price they paid for it, influenced by vehicle auction data. Dealers also factor in their reconditioning costs, marketing expenses, overheads, and a target profit margin. They also consider their inventory turnover. If a vehicle has been sitting for more than 30 days, they're more likely to lower the selling price. Dealers often use tools like vAuto, a sister company of Kelley Blue Book and AutoTrader, to understand vehicle pricing in their market. vAuto leverages used car vehicle listings to assess the market, which reflect retail prices, or prices being offered to and paid by consumers.

How should I compare prices from competing dealers on a new car?

When comparing prices from competing dealers on a new car, it's crucial to compare the "out-the-door" prices. The out-the-door price is the total cost of the car, including taxes, registration fees, and any dealer-installed options or accessories. This ensures you're comparing "like to like", considering the same year, make, model, trim level, features, and overall cost, rather than just the sticker price. Keep in mind that the lowest sticker price may not always be the best overall deal when you factor in all these variables. Always consider the full terms of the deal, including any incentives, rebates, warranties, and post-sale services.


How should I compare prices from competing dealers on a new car?

When comparing prices from competing dealers on a new car, it's crucial to compare the "out-the-door" prices. The out-the-door price is the total cost of the car, including taxes, registration fees, and any dealer-installed options or accessories. This ensures you're comparing "like to like", considering the same year, make, model, trim level, features, and overall cost, rather than just the sticker price. Keep in mind that the lowest sticker price may not always be the best overall deal when you factor in all these variables. Always consider the full terms of the deal, including any incentives, rebates, warranties, and post-sale services.


How should I compare prices from competing dealers on a new car?

When comparing prices from competing dealers on a new car, it's crucial to compare the "out-the-door" prices. The out-the-door price is the total cost of the car, including taxes, registration fees, and any dealer-installed options or accessories. This ensures you're comparing "like to like", considering the same year, make, model, trim level, features, and overall cost, rather than just the sticker price. Keep in mind that the lowest sticker price may not always be the best overall deal when you factor in all these variables. Always consider the full terms of the deal, including any incentives, rebates, warranties, and post-sale services.


What are the pros and cons of leasing a car versus buying a car?

Leasing allows you to drive a new car every few years with potentially lower monthly payments and less up-front costs. It's a good option if you like having the latest models and don't mind always having a car payment.

Buying, on the other hand, might be more expensive initially, but you have the freedom to modify the car, sell it, or drive it for many years, potentially saving money in the long term. However, you'll be responsible for maintenance after the warranty expires. This decision depends on your financial situation, how much you drive, and whether you view a car as an asset or a tool.

What are the pros and cons of leasing a car versus buying a car?

Leasing allows you to drive a new car every few years with potentially lower monthly payments and less up-front costs. It's a good option if you like having the latest models and don't mind always having a car payment.

Buying, on the other hand, might be more expensive initially, but you have the freedom to modify the car, sell it, or drive it for many years, potentially saving money in the long term. However, you'll be responsible for maintenance after the warranty expires. This decision depends on your financial situation, how much you drive, and whether you view a car as an asset or a tool.

What are the pros and cons of leasing a car versus buying a car?

Leasing allows you to drive a new car every few years with potentially lower monthly payments and less up-front costs. It's a good option if you like having the latest models and don't mind always having a car payment.

Buying, on the other hand, might be more expensive initially, but you have the freedom to modify the car, sell it, or drive it for many years, potentially saving money in the long term. However, you'll be responsible for maintenance after the warranty expires. This decision depends on your financial situation, how much you drive, and whether you view a car as an asset or a tool.

Should I buy new or used?

The decision between new and used cars depends on various factors including your budget, needs, and preferences. A new car is just that - new. This means that everything from the tires to the brakes and engine has not been used, which can provide peace of mind about its condition. Additionally, new cars come with the latest features and are typically covered by a comprehensive manufacturer warranty.

Financing rates for new cars can also be more attractive, especially when manufacturers are offering incentives. These incentives can lower the interest rate, sometimes to below what you'd get for a used car loan.

However, new cars can be significantly more expensive upfront and depreciate quickly. Once you drive the car off the lot, its value can drop substantially.

On the other hand, used cars are generally more affordable upfront and they suffer less depreciation. For the price of a new car, you might be able to get a used luxury or high-performance car. But, a used car can come with maintenance issues from previous ownership, and you'll likely face higher interest rates when financing. A certified pre-owned program can help provide some assurance about the condition of the car, but it's not the same as having a brand-new vehicle.

In the end, the decision between new and used cars depends on your personal preferences, financial situation, and risk tolerance.

Should I buy new or used?

The decision between new and used cars depends on various factors including your budget, needs, and preferences. A new car is just that - new. This means that everything from the tires to the brakes and engine has not been used, which can provide peace of mind about its condition. Additionally, new cars come with the latest features and are typically covered by a comprehensive manufacturer warranty.

Financing rates for new cars can also be more attractive, especially when manufacturers are offering incentives. These incentives can lower the interest rate, sometimes to below what you'd get for a used car loan.

However, new cars can be significantly more expensive upfront and depreciate quickly. Once you drive the car off the lot, its value can drop substantially.

On the other hand, used cars are generally more affordable upfront and they suffer less depreciation. For the price of a new car, you might be able to get a used luxury or high-performance car. But, a used car can come with maintenance issues from previous ownership, and you'll likely face higher interest rates when financing. A certified pre-owned program can help provide some assurance about the condition of the car, but it's not the same as having a brand-new vehicle.

In the end, the decision between new and used cars depends on your personal preferences, financial situation, and risk tolerance.

Should I buy new or used?

The decision between new and used cars depends on various factors including your budget, needs, and preferences. A new car is just that - new. This means that everything from the tires to the brakes and engine has not been used, which can provide peace of mind about its condition. Additionally, new cars come with the latest features and are typically covered by a comprehensive manufacturer warranty.

Financing rates for new cars can also be more attractive, especially when manufacturers are offering incentives. These incentives can lower the interest rate, sometimes to below what you'd get for a used car loan.

However, new cars can be significantly more expensive upfront and depreciate quickly. Once you drive the car off the lot, its value can drop substantially.

On the other hand, used cars are generally more affordable upfront and they suffer less depreciation. For the price of a new car, you might be able to get a used luxury or high-performance car. But, a used car can come with maintenance issues from previous ownership, and you'll likely face higher interest rates when financing. A certified pre-owned program can help provide some assurance about the condition of the car, but it's not the same as having a brand-new vehicle.

In the end, the decision between new and used cars depends on your personal preferences, financial situation, and risk tolerance.

What is the difference between getting pre-approved and pre-qualified for a vehicle loan?

Pre-qualification is often the first step in the auto loan process. It gives you a rough estimate of how much you might be able to borrow based on basic financial information that you provide. It doesn’t guarantee you'll get the loan, as it's a preliminary assessment.

Pre-approval, on the other hand, is a more in-depth process. The lender will check your credit history and other financial information in greater detail to offer you a specific loan amount and interest rate. This step can provide you with a stronger negotiation position when you are at the dealership because you have a firm understanding of how much you can borrow.

What is the difference between getting pre-approved and pre-qualified for a vehicle loan?

Pre-qualification is often the first step in the auto loan process. It gives you a rough estimate of how much you might be able to borrow based on basic financial information that you provide. It doesn’t guarantee you'll get the loan, as it's a preliminary assessment.

Pre-approval, on the other hand, is a more in-depth process. The lender will check your credit history and other financial information in greater detail to offer you a specific loan amount and interest rate. This step can provide you with a stronger negotiation position when you are at the dealership because you have a firm understanding of how much you can borrow.

What is the difference between getting pre-approved and pre-qualified for a vehicle loan?

Pre-qualification is often the first step in the auto loan process. It gives you a rough estimate of how much you might be able to borrow based on basic financial information that you provide. It doesn’t guarantee you'll get the loan, as it's a preliminary assessment.

Pre-approval, on the other hand, is a more in-depth process. The lender will check your credit history and other financial information in greater detail to offer you a specific loan amount and interest rate. This step can provide you with a stronger negotiation position when you are at the dealership because you have a firm understanding of how much you can borrow.

Why are some vehicle dealers non-negotiable like CarMax and others are negotiable?

Different car dealerships have different sales models. Dealers like CarMax use a no-haggle pricing model, which means the price you see is the price you get. This model can reduce stress for buyers who dislike negotiation. It also offers transparency in pricing.

Why are some vehicle dealers non-negotiable like CarMax and others are negotiable?

Different car dealerships have different sales models. Dealers like CarMax use a no-haggle pricing model, which means the price you see is the price you get. This model can reduce stress for buyers who dislike negotiation. It also offers transparency in pricing.

Why are some vehicle dealers non-negotiable like CarMax and others are negotiable?

Different car dealerships have different sales models. Dealers like CarMax use a no-haggle pricing model, which means the price you see is the price you get. This model can reduce stress for buyers who dislike negotiation. It also offers transparency in pricing.

Dive Even Deeper into Vehicle Valuation & Pricing

Dive Even Deeper into Vehicle Valuation & Pricing

Dive Even Deeper into Vehicle Valuation & Pricing

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CarOracle is a California-licensed automotive dealer, License No: 43082, with an autobroker's endorsement, enabling us to represent consumers in the purchase or leasing of new and used vehicles.

©2024 CarOracle. All rights reserved

CarOracle Logo

CarOracle is a California-licensed automotive dealer, License No: 43082, with an autobroker's endorsement, enabling us to represent consumers in the purchase or leasing of new and used vehicles.

©2024 CarOracle. All rights reserved

CarOracle Logo

CarOracle is a California-licensed automotive dealer, License No: 43082, with an autobroker's endorsement, enabling us to represent consumers in the purchase or leasing of new and used vehicles.

©2024 CarOracle. All rights reserved